New whitepaper · July 2026
Attribution in Curved Space
The rules change October 1. AEP opens October 15. This paper makes one argument across both dates: every recorded call is a CMS compliance record and a lead-source ROI answer — and the geometry your dashboard uses decides whether you can prove either.
The two-week window
Six dated regulatory events — the CY2027 Final Rule, the FTC’s $145M lead-gen settlement, the Jan 31 revocation deadline — and what each means for your call records.
Six models, one flat map
Why last-touch and Markov disagree, and the structural reason every flat attribution model distorts a hierarchy.
A geometry AI rediscovered in 2017
From Poincaré’s disk to Poincaré embeddings — cited from Beltrami (1868) to hyperbolic LLMs (2025) — and, to our knowledge, its first application to attribution.
The five-question self-audit
Run it on your last 100 enrollments before you talk to any vendor — including us.
Downloading also gets you
- AEP-2027 Attribution Readiness Checklist — Built for your compliance officer — 27 items mapped to the Oct 1 effective dates.
- Audit-Readiness Scorecard — Built for your Monday meeting — score it quarterly, watch the trend.
- Lead-Source Documentation Template Pack — Built for your ops lead — the record layout that survives a chargeback dispute.
“To our knowledge, the first application of Poincaré embeddings to marketing attribution.”
Ten scholarly citations, six prior-art searches, and the nearest adjacent work named rather than omitted. Every claim in the paper is checkable — including that one.